The Experimentation Field Book: A Step-by-Step Project Guide

Experimentation is essential for innovation, but there is a shortage of actionable guidance on how to design and execute high-quality experiments. This book provides a hands-on manual for crafting and conducting useful experiments in real-life settings, with a step-by-step framework and templates for readers to customize in their own projects.

Format: Paperback / softback
Length: 104 pages
Publication date: 13 February 2024
Publisher: Columbia University Press

Experimentation is a vital component of innovation, serving as the bridge between generating new ideas and implementing them successfully. In our daily lives, we engage in various forms of experimentation, and organizations prioritize testing new products, services, and strategies. However, there is a lack of comprehensive guidance on designing and executing high-quality experiments that yield practical outcomes.

This book aims to fill that gap by providing a hands-on manual for crafting and conducting useful experiments in real-life settings. It is designed for readers from diverse backgrounds and disciplines, guiding them through the fundamental principles of identifying testable ideas, selecting an evidence base, prototyping, and testing. Through an interactive and exercise-oriented format, the book aims to build users' skill sets and channel their creativity toward addressing contemporary challenges.

The book is structured in a step-by-step framework, offering user-friendly instructions and a case study illustrating the process at each stage. Additionally, templates are provided for readers to customize and apply to their own projects. Drawing upon design thinking and other practical business approaches, The Experimentation Field Book serves as a valuable tool kit for problem solvers and innovators seeking to address the pressing issues of our time. Whether in the classroom or the practice world, this book empowers individuals to unlock the potential of experimentation and drive meaningful change.

Weight: 272g
Dimension: 217 x 230 x 16 (mm)
ISBN-13: 9780231214179